Van Nuys’ loss is Chatsworth’s gain. And it’s a big one. Bratz is moving into the neighborhood.
The long awaited move by MGA Entertainment, creator of the popular Bratz doll is finally happening and Chatsworth is getting something it doesn’t have — a mixed use development that has become popular in other parts of the San Fernando Valley.
MGA broke ground Friday at the 24 acre former Los Angeles Times printing facility.
The development will include housing, something missing from this part of Chatsworth where light manufacturing, warehouses, offices and retailers are the norm.
The project at 20000 Prairie Street along the east side of Winnetka Avenue is being built by Santa Monica-based UNCOMMON, a real estate company founded by Jason Larian and Ryan Hekmat,
And the project is a family affair. Issac Larian is MGA’s CEO, Jason is his son and Hekmat is his son-in-law. They are planning to put more than $150 million into the project.
MGA, which has about 300 employees, bought the property 10 years ago and said then it wanted to move to Chatsworth. But that plan got derailed when the company and Mattel became embroiled in a court battle over trade secrets. The case was settled three years ago with both sides claiming victory.
The Los Angeles City Council approved the development plan in February. City Councilman Mitchell Englander believes this will be a good addition to the community.
“I’m jazzed about it. It’s just the beginning of Chatsworth becoming a tech sector,” he said.
There was no local opposition to the project, something rare for a development of this size.
The company is calling the development “24” and bills it as the next generation of the live/work/play campus concept.
It “will virtually transform the under-served neighborhood of Chatsworth into an interactive hub of work and recreation for residents, tenants and the community,” the company said in a statement.
The project includes 660 luxury residences, 255,000 square feet of creative office space, dining and retail options and production studios.
“24 will be unlike any other apartment or office building in the nation with a wealth of amenities that combine personal, professional and cultural resources in one cohesive destination,” said Jason Larian in a statement.
Amenities include a fitness center, an amphitheater and a “village green” with an outdoor cinema to host public concerts and movie screenings.
A trail is also planned along the perimeter of the property along with an exercise path.
The project is being designed by the Santa Monica-based architectural firm KFA.
So it looks like Chatsworth is the latest community to get its own village.