Got a hankering for some beer, wine or whiskey on short notice?
Amazon has got you covered. The e-commerce company announced Wednesday that its Prime Now delivery service is offering super-fast delivery of beer, wine and liquor from Mission Wine & Spirits at 708 S. Glendale Ave. in Glendale.
One- and two-hour delivery is available
Prime members can download the Prime Now app, which is available on iOS and Android devices, and they’ll be notified when the service is available in their Zip code. Two-hour delivery through Prime Now is free and one-hour delivery is $7.99.
To access the service, visit PrimeNow.com or download the Prime Now mobile app. Both versions will reveal a series of local business banners, including Mission Wine & Spirits. The delivery service is available Monday through Saturday from 10 a.m. to 8 p.m.
The service is available in 30 U.S. cities
“We’ve partnered with local stores around the country on this,” Amazon spokeswoman Amanda Ip said. “Our customers can have tens of thousands of items delivered to their door. We launched Prime Now in 2014 and we’ve expanded it to 30 cities around the U.S.”
Using the service, consumers can order everything from groceries and beauty supplies to drugs, pet products — and now alcohol.
“This is a very popular product among consumers who want to get something in a hurry,” Ip said. “So whether you’re preparing for a barbecue or having a dinner party and find that you’ve run out of wine, we can deliver it right to you.”
Mission Wine & Spirits has an additional location in Glendale, another in Sherman Oaks and a fourth in Pasadena. But the South Glendale Avenue store is the only one offering Prime Now service.
Joe Elmazian, Mission Wine’s general manager, said the company began laying the groundwork for the delivery service a year ago.
“We’ve had a missionliquor.com website for the last 15 years, which has been growing,” he said. “So we had to get our catalogue together for them and we also went through a training process with Amazon. They showed us how the app works and what we need to do. Orders come in through mobile phones and we pack them up. Then a driver comes to pick it up and deliver them within that two- or one-hour window.”
The service helps both Amazon and local businesses
Amazon provides the drivers and vehicles to make the deliveries. Ip deems it a win-win situation for both sides.
“A lot of people have their favorite stores where they love to shop so this expands our product selection,” she said. “And local stores get to leverage our high-end technology and expertise. Getting the infrastructure together to offer delivery service like this would be both costly and time-consuming for them.”
Elmazian, whose chain of stores serve about a million customers a year, said he’s not sure what to expect in terms of demand for the new service.
“This is our first day of going live with the delivery service,” he said. “Amazon is projecting about 300 units (of sales) a month but they are new to this market so it’s hard to tell. We have about 50 employees company-wide and we haven’t hired any additional employees for this. We want to gauge how it goes first.”
Elmazian said whiskey is especially popular with customers these days.
“We’re going through a whiskey boom,” he said. “It’s picked up a lot over the past couple years. A lot of collectors are buying different bottles of custom blends that are a lot like craft beers, only with whiskey. And more and more millennials are getting turned on to wine.”
A lifeline for brick-and mortar stores?
Phil Lempert, a Santa Monica-based expert on consumer behavior and marketing trends, said Prime Now makes sense for small businesses that are looking to expand their reach.
“Businesses that have been delivering or want to offer delivery service are finally waking up to the fact that you can divest yourself of all that cumbersome process and turn it over to Amazon because they are the experts,” he said. “This really gives brick-and mortar stores a lifeline to the future without them having to worry about drivers, parking and those kinds of things. And it will create more business and more profit.”