Speed and Security: The 2 Pillars of a Successful Product Launch

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It’s a constant challenge for all businesses, existing and new, to stay on top of the market. It can be tough to be always on the lookout for emerging trends in a technology-driven world.

One such trend today is how the millennial generation is growing to be the dominant demographic in terms of number and influence. This tech-savvy generation values trust and user experience, particularly in the digital products they use and consume. It’s only quite prudent for any business to take on these demands when delivering products and services.

Security breeds trust

The past year has underscored the growing threat of cyberattacks. Security firm Incapsula identifies data breaches and DDoS attacks as among the top threats businesses encounter on a daily basis. Data breaches steal confidential information while DDoS – which stands for distributed denial of service – attacks render sites and services inaccessible, disrupting usage and operations. Not even major corporations and governments are immune, but everyone is fair game. Even smaller firms and startups risk being attacked.

Users can be quite unforgiving with blunders. A number of Yahoo! users were compelled to disable their accounts after the firm’s disclosure of a massive breach that affected around 500 million user records. In other verticals, users have also become even more unforgiving for downtime and outages. Gaming giant Blizzard faced gamer outrage in social networks when its servers were hit by DDoS attacks last October. The costs are real, too. Data breaches can cost an average of $4 million in damages while DDoS attacks can cost businesses $40,000 in lost revenue an hour.

Because of this, many have now become much more discerning when it comes to the digital products or websites with which they conduct business. Paying attention and taking action to ensure the security of customers’ data is one way to win customer trust.

Speed is crucial to user experience

Businesses are also dealing with shifting customer behaviors. Everything is on-demand today. If you need any item, just a few taps on the phone and Amazon Prime can deliver it to you the next day. You want to watch a TV show or a movie, or listen to a song? There’s no need to wait for it. Just stream it through the various media-on-demand services like Netflix and HBO Go.

What this reflects is a prevailing mindset of instant gratification, and all businesses are forced to cope with this blistering pace. This ability to supply the demand for instantaneous delivery separates the market leaders from the rest. Since digital presence is also a must in contemporary commerce, it is also important for businesses to improve the delivery infrastructure.

All the top, digital retailers share a thing in common – speedy websites that allow users to browse and buy quickly. A report by Google indicates that half of users abandon websites that takes more than 3 seconds to load. Both Google and Facebook have already indicated that they might put in measures to decrease visibility of slow-loading websites. So, if your venture is involved in technology such as digital products or content, it pays to shore up your infrastructure so that users will have a speedy browsing experience.

Serving security and speed

Here are some ways your business can improve digital security and speed:

Speed

  • Investing in better web hosting and servers for your website, product, or app. The more computing and network resources you have, the more responsive your service would be.
  • One of the top recommendations by search and social media sites is to use content delivery network (CDN) services. CDNs work by caching content in servers located all over the globe. When a user connects to your system or site, they get their content from the CDN server nearest them. This decreases latency and improves performance.
  • Have developers put in effort in optimization to ensure usable and mobile-friendly apps.

Security

  • If you are using popular content management systems (CMS) like WordPress, Joomla, or Drupal, make sure that you apply all pertinent updates and fixes including to your themes and add-ons. These are popular exploits that attackers use to breach systems.
  • Support SSL for your web services. SSL establishes a secure connection between server and client that encrypts the data being sent back and forth.
  • Subscribe to DDoS protection services so that you can control who gets to access your website. DDoS mitigations services surveys all traffic sources to your services filtering known malicious sources.
  • If you are using third-party APIs for functionalities such as payment gateways, be sure that you follow all their required configurations and practices.
  • Employ internal security measures as well. Some data breaches can be caused by insiders.

By making the right efforts and investments, your business can be assured that customers’ expectations are met. It is through delivering a sense of security and timely fulfillment of customer needs that good relationships are made. This can spell success for your business.

Photo credit: Rawpixel.com / Shutterstock

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